Personalization is no longer a trend but an expectation. Implementing it is a way of connecting and building know, like, and trust. The best way to embrace personalization is by researching and asking those closest to your business what their preferences are. But be aware, if you do, you need to be ready to implement them. No one wants to be asked their opinion just to receive a pat response in return.
Christina R. Green
Even if you’re feeling shy about the technology, it’s time to start building that email list. You want customers and potential customers to keep you in mind. Reaching out to them and offering them things they want like special deals, coupons, exclusive information, and other items they’ll find value in will increase your list and, in turn, your sales.
Christina R. Green
When you host an event, you want your attendees to have an amazing experience but you're also doing it to improve sales. That means you want to do everything you can at the event to build those connections.
Christina R. Green